Kellogg's
Krave Experiential Campaign
Project Description

Following the release of a brand new flavour in the Kellogg's Krave range - White chocolate brownie, Kellogg's needed to heighten exposure of the new flavour amongst 13-18yr olds at popular music, skateboard, snow sports and surfing events over the summer including: Boardmasters and Thorpe Park theme park.


A promotional card was created to carry the message about the new flavour Krave cereal, as well as the chance to win a VIP Pass Experience for six, for two days. Prize draws for free tickets and special 2 for 1 entry vouchers exclusive to the promotion were also featured. Over 300,000 cards were handed out which included unique entry codes and a special QR code directing entrants to the Kellogg's Facebook promotional page.

Project Details