Visitors to the London Eye have the chance to remember their visit with a souvenir photo book product. The London Eye needed a new refreshed design and more premium feel core product. Targeting international visitors and being faithful to The London Eye brand in partnership with Coca Cola for 2016.
Through the concept of
To support the launch, an entirely new guest journey was created from this all touchpoints and collateral were updated with refreshed and effective designs that carried the new go-to-market messaging.