London Eye
Redesign and launch of a core retail product for one of London's best known attractions.
Project Details
The Brief

Visitors to the London Eye have the chance to remember their visit with a souvenir photo book product. The London Eye needed a new refreshed design and more premium feel core product. Targeting international visitors and being faithful to The London Eye brand in partnership with Coca Cola for 2016.

The Solution

Through the concept of As Far as the Eye can See, which focused on the locations on the south bank that the unique perspective of the attraction affords a view of, a fresh new design solution was created that celebrated and echoed the distinctive iris shape of the wheel alongside the famous skyline of London through the book.

The Result

To support the launch, an entirely new guest journey was created from this all touchpoints and collateral were updated with refreshed and effective designs that carried the new go-to-market messaging.