Slug Gone is the premier product of GrowAid, a respected gardening supplies company with endorsements from several well known figures in the gardening profession. The company needed a fresh new modern look which would appeal to gardeners who are concerned with pest control and organic, environmentally ways of tackling this problem. The identity changes came about through trust gained from guidance on the production of simple labels to stationery, and developed into new POS, packaging and other marketing materials—creating a more integrated and consistent brand identity. Testimonial.