Fresh Hair Co. Wanted to capture a 1920's elegant but modern style fusion which would appeal to its customers. And while aimed predominately at women also wanted to include men. In this case gender neutral green hue was chosen alongside classy black, white and gray tones, that were specified as desirable by the client. While organic forms were integrated deeply in the overall visual style, those forms were shaped as to not be overly feminine, while capturing a decorative style making it stand out from the crowd. This was important as the client did not want a separate card and stationery for male and female customers.